Applied Nutrition

Applied Nutrition is an English sports nutrition brand founded in Liverpool in 2014 by Tom Ryder, who started with a single product, the Critical Mass gainer. Today it makes most of its range in its own Liverpool facility. At Citymuscle you will find protein, gainers, pre-workouts, creatine, carbohydrates and endurance gels.

Applied Nutrition, from Liverpool since 2014

Applied Nutrition was founded in 2014 by Tom Ryder, who worked in supplement retail in Liverpool. Its first product was the Critical Mass gainer; the ABE (All Black Everything) range followed in 2016, then the endurance ranges. The brand states that it makes about 85% of its products in its own Liverpool facility, and since October 2024 the company has been listed on the London Stock Exchange.

The Applied Nutrition range at Citymuscle

Among the protein powders you will find Critical Whey and Diet Whey in Blend, ISO-XP and Clear Whey in Protein Isolated and Hydrolyzed, 100% Casein in Caseins, Critical Plant Protein in Vegan and Plant Protein and Beef XP in Beef Protein. If you are after more calories there is Critical Mass, in Mass & Weight Gainers.

The pre-workouts are ABE and Pump 3G, in Pre-Workout; creatine comes as powder and capsules, in Creatine Monohydrate. Cream of Rice and Carb X are in Carbohydrates, the Endurance gels in Gels, Sachets and Shots. BCAA, collagen, protein bars and vitamins complete the range.

How to choose an Applied Nutrition product

Start from the type of product: a blend such as Critical Whey or an isolate such as ISO-XP for your protein intake, Critical Mass if you want more calories, creatine monohydrate in its simplest form. The brand states that it holds the Informed Sport and Informed Manufacturer accreditations: if you need a product tested for competitive sport, check for the logo on the pack of that specific product. Compare products on the grams of each ingredient per serving, not on the weight of the pack, and always follow the daily dose stated on the label: a supplement is no substitute for a varied and balanced diet and a healthy lifestyle.